Updated: Sep 11, 2024 By: Marios
Deciding to part ways with your partner is never an easy decision, but it is sometimes the right thing to do to bring peace back to your life. However, many people often fail to decide whether to file for a divorce or simply go for a legal separation.
This is where professionally crafted attorney websites come into the picture to guide their visitors and help them make the best decision considering their unique circumstances.
Having a well-designed website is vital for divorce attorneys, as it not only helps attract new clients but retain the old ones as well. As an attorney, you must get your site designed in a way that showcases your expertise and gives your potential clients a clearer picture of what to expect when they get in touch with you. Here are seven essential factors that make legal websites shine.
Go for a Clean and Professional Design
One of the most important things divorce and separation attorneys must understand is that the overall look and feel of the website should exude professionalism. In the legal field, it is vital to have a clean design because it makes you look like a credible person that people can trust. Go with a clean, minimalist look with a color scheme that is calming yet professional, such as muted grays or blues.
Ensure that your designer clearly understands the importance of creating a simple navigation structure that guides visitors to their desired information with ease. There should also be a prominent “Contact Us” button on every page to make it easier for potential clients to get personalized assistance.
Highlight Your Expertise
Yet another element that makes legal websites stand out is how they showcase the knowledge and experience of attorneys. For instance, when you specialize in divorce and separation law, your website must make it clear. Set up a dedicated “About Us” page with details about your experience, qualifications, and specializations. Explain the process of divorce and separation, and where you come into the picture.
For instance, divorce requires one spouse to file a complaint with the appropriate court. The court calls for the couple to handle matters related to child custody, the division of assets, and alimony. And that’s when an experienced divorce attorney can make a lot of difference. Share the info and explain how you can facilitate the process, making it easier for potential clients to relate to the situation and call you for assistance.
Share Valuable Content
Many people don’t know much about legal intricacies, and many legal websites don’t give them what they want. That’s when you, as a divorce and separation attorney, can work with your designer to ensure you publish valuable content that is SEO optimized to be more visible in search engines.
Most people think divorce and separation are the same, but that’s not the case. A couple remains married after a legal separation, which is why they need to deal with various legal and financial obligations. Share content on your website that highlights these differences and how a divorce and separation attorney can solve those problems.
Your focus must be on developing and expanding your content strategy. For that, you can create articles tackling different aspects related to your specialty. For instance, you can create articles or blog posts that help clarify different misconceptions about divorce and separation. It could explain concepts like tax implications, property division, and insurance coverage following a divorce or legal separation.
Similarly, the content could be detailed guides covering various aspects of the divorce process. For instance, write about how to prepare financially for legal separation or divorce, what child custody arrangements can be made in legal separations, and other relevant concepts.
You can also explore the psychological and emotional aspects of divorce and legal separation. The idea is to consistently deliver high quality content through your website to help establish your firm as a go-to resource for your potential clients.
Optimize Website for Mobile Devices
A desktop-only site is no longer enough to cut through the noise and reach your target audience, especially considering that a large percentage of your potential clients now access legal firms through mobile devices. People turn to their mobile devices to look for the legal services they need, and if your website is not there, you will miss important business opportunities.
Divorce and separation attorneys must work directly with designers to ensure the site looks perfect on smartphones and tablets. The navigation should be simple and clean, and everything else, including fonts and colors, should adjust automatically based on the screen size.
When your potential clients have a smooth and seamless browsing experience, this improves user experience, which is an important ranking factor. It means your website is more likely to move up the rankings ladder in Google and other search engines simply by focusing on publishing a mobile-friendly website. Responsive websites also load quickly, which again contributes to better user experience and improved rankings.
Make sure to work with a knowledgeable designer who has created legal websites before and knows how to create responsive websites using fluid grids and layouts. With a fluid layout, various elements on your website, such as videos and images are scaled automatically to suit the screen size. This often requires using breakpoints and considering other factors, which only an experienced web designer can handle.
Incorporate Video Content
Some of the best websites for law firms now leverage video content to educate their visitors and turn them into clients. Experts believe embedding websites into your website can help increase organic conversion quite significantly.
Divorce and separation attorneys must consider hiring professionals to produce videos because people expect professionally-created content from legal experts. Sometimes, it means hiring a full-time videographer, but considering the trend towards video content, it’s well worth the effort. Just ensure that you answer questions quickly and directly in your videos.
It is also a good idea to diversify your video content. For instance, you can add a corporate overview video on your main page to share what clients should expect when they come see you in person. Similarly, it is possible to use videos to break down complex legal questions, like identifying the best option between a divorce and a legal separation, and why.
Some of the best legal websites are those that do everything to come across as credible and trustworthy as possible, and many achieve that through client testimonials. This is where you can leverage video content and share what your clients think in a video format for potential clients to watch.
Ask your satisfied clients to leave their feedback and use those personal accounts to reassure new clients who may still be confused about choosing an attorney and starting a legal proceeding.
Develop Effective Call-to-Action (CTA) Strategies
A CTA is essentially a short statement that tells people what to do next. For instance, you can add a CTA at the end of your articles to inspire readers to reach out to your law firm or arrange a one-to-one consultation session.
Some of the most common examples of CTAs are “Call Now”, “Contact Us”, “Read More”, “Subscribe Now”, and “Click Here.” The idea is to add CTAs to your marketing material to encourage your potential clients to engage with your firm. This helps push them down the sales funnel towards becoming clients.
Strategically created and placed CTAs can help people who may not already be sales-ready. In this case, you can ask them to follow you on social media, read another blog article, learn more about your firm, or watch a short informational video.
Integrate Client Portals for Effective Communication
Divorce and separation attorneys know that people will exchange confidential information with them when seeking advice. It is vital to make websites look as credible and secure as possible. Adding client portals on your website can help achieve that goal.
Client portals provide your clients with a secure platform to communicate and share documents related to divorce and separation cases. Since these portals allow 24/7 access to information, they limit the need for making frequent calls and enhance user experience.
By streamlining workflows, these portals can also enhance efficiency, making it possible for attorneys to collect client details, share documents, and offer updates without relying on phone calls. Work with your web designer and talk about the need to have a client portal on your website.
Ensure the portal has multiple features app related to secure document sharing, quick communication, and billing and payments. Setting up a portal that is equipped with all these features app helps demonstrate your commitment to protecting sensitive information and delivering maximum satisfaction to your clients.
Endnote
A website that looks simple, but is informative and teaches potential clients about what they are likely to face when going through a divorce or separation will always stand out and attract more business. Be sure to work with a professional designer who knows how legal websites work to make a strong and empathetic impression.
