Builder io is a powerful visual headless CMS and drag-and-drop page builder designed to bridge the gap between developers and content creators. It empowers teams to build, manage, and optimize digital experiences—such as websites, landing pages, blogs, and even mobile app screens—without sacrificing flexibility, performance, or developer control.
Unlike traditional website builders, Builder.io is fully headless, which means it separates the content management from the frontend presentation.
This allows developers to build websites and applications using modern frameworks like Next.js, React, Vue, Angular, or even native mobile apps—while enabling marketers, designers, and content editors to visually edit pages without touching the codebase.
Key Features
1. Visual Drag-and-Drop Editor
Builder.io’s intuitive visual editor lets users design and update content in real-time with a flexible, component-based system. It’s designed to be developer-friendly, allowing custom code components to be exposed in the editor—so marketers can reuse them without developer help.
2. Headless CMS Capabilities
As a headless CMS, Builder.io delivers content via APIs to any frontend you choose. You can manage structured content, dynamic pages, and rich media assets—all from a central interface. It's perfect for omnichannel content delivery, whether it's websites, apps, kiosks, or IoT devices.
3. Developer Control
Developers can define reusable components, control routing, fetch dynamic data, and integrate directly into their frontend frameworks. Builder.io works with code-first workflows, Git, version control, and continuous deployment pipelines.
4. Custom Integrations
Builder.io seamlessly integrates with platforms like Shopify, BigCommerce, Sanity, Contentful, Algolia, Stripe, and more. You can also connect any REST or GraphQL API to pull in data from your own backends.
5. A/B Testing & Personalization
Built-in experimentation tools allow you to create multiple versions of a page and test them in real time. You can also target content based on user attributes, behaviors, location, or custom segments.
6. Performance-Focused
Pages built with Builder.io are statically generated or server-side rendered, depending on your stack. The platform supports high-performance delivery with caching, edge rendering, and optimized assets.
Compared to platforms like Webflow, which are more all-in-one and tightly coupled to their visual environment, Builder.io gives you the freedom to use any tech stack, while still offering a great visual editing experience.
Compared to traditional headless CMS platforms like Contentful or Sanity, Builder.io includes a visual front-end builder, which reduces the need for complex preview environments or staging workflows.
