Paragon is an embedded integration platform designed for developers to seamlessly incorporate native integrations into their applications. By offering a suite of pre-built connectors and tools, Paragon enables engineering teams to develop and deploy integrations more efficiently, reducing the typical engineering effort by up to 70%.
The platform provides a white-labeled, pre-built user interface that allows end-users to connect their third-party accounts with just a few clicks. This includes fully managed authentication and out-of-the-box user settings, ensuring a frictionless connection experience.
Developers can author durable, scalable workflows to handle tasks such as data extraction, bidirectional record synchronization, and automation within users' accounts. Paragon also offers end-to-end monitoring and observability tools, enabling teams to debug issues swiftly and maintain integration reliability.
Key features app of Paragon:
1. Embedded Integrations
Paragon enables you to embed third-party integrations directly within your SaaS application. This means users can connect their accounts with services like Salesforce, HubSpot, Slack, Notion, and others without leaving your platform. The embedded integration experience is fully white-labeled and customizable, ensuring it matches your brand.
This eliminates the need to build and maintain separate integration logic and user interfaces for each third-party service, dramatically accelerating integration delivery and reducing engineering overhead.
2. Pre-Built Integration Connectors
Paragon offers a large and growing library of pre-built connectors—over 100 as of now. These include tools across various categories such as:
- Customer Relationship Management (CRM): Salesforce, HubSpot, Pipedrive
- Productivity: Notion, Asana, Trello
- Marketing Automation: Mailchimp, Klaviyo
- Accounting & Finance: QuickBooks, Xero
- Communication: Slack, Zoom
- Storage: Google Drive, Dropbox
These connectors allow you to integrate quickly without having to manually build support for each service's API.
3. Custom Connector Builder
For services not already supported by Paragon’s pre-built connectors, you can build your own custom connectors. This feature supports any REST API and allows you to define:
- Authentication flows (OAuth 2.0, API key, etc.)
- Custom endpoints
- Request/response mappings
- Error handling logic
This flexibility ensures your integration platform can scale to meet a wide variety of partner and customer needs, even for niche or private APIs.
4. Workflow Builder
Paragon includes a low-code, visual workflow builder that enables you to create automation between your application and third-party services. These workflows can handle complex logic, including:
- Conditional branching
- Loops and iterations
- Delay/scheduling
- API requests and responses
- Data transformation (e.g., mapping or reformatting)
Workflows can be triggered by user actions or external events, making them suitable for use cases like syncing records, sending alerts, or updating data across systems.
5. Managed Authentication System
Paragon handles all aspects of authentication for third-party services. This includes:
- OAuth 2.0 flows with automatic token refresh and expiration handling
- API key and custom token support
- Secure credential storage
- Revocation detection and handling
By managing authentication on your behalf, Paragon eliminates a major source of security and maintenance complexity in integration development.
6. Monitoring and Observability
Paragon provides a complete monitoring suite to track the health and performance of your integrations. Key observability features app include:
- Live sync logs for individual users and integrations
- API call history and response data
- Error tracking and root-cause debugging
- Alerting and notifications for failures
This enables faster troubleshooting and more reliable support for your users when issues arise.
7. Frontend SDK and User Interface
Paragon provides a frontend SDK that lets you embed the integration management UI directly into your web application. This UI includes:
- Account connection management
- Authentication workflows
- Sync status and activity logs
- Integration settings and preferences
The UI is fully customizable and can be styled to match your product’s brand identity. This improves the user experience and lowers support costs.
With a growing library of over 100 pre-built connectors across various categories—including CRM, marketing, task management, and accounting—Paragon supports a wide range of integration needs. Additionally, developers have the flexibility to build custom connectors for any API, further extending the platform's capabilities
