Updated: Feb 17, 2025 By: Marios
Organizations worldwide leverage artificial intelligence (AI) to create web content, from blog posts and white papers to videos. The results are sometimes far from perfect and still require human input, but this technology is only getting smarter. For example, ChatGPT has evolved significantly since its inception, enabling users to streamline tedious tasks like coding, ad copy creation, and keyword research.
Let's assume you want to start a business site or blog. Rather than spend thousands on web development services, you could use a website builder like Wix to get things done. Such tools are powered by AI, eliminating the need for coding.
Next, tap into the power of AI to create content and optimize it for search engines. That's right—ChatGPT, Semrush, and similar tools can streamline content optimization, leading to improved visibility online. The more people discover your website, the greater your chances of winning their business.
Ready to take the plunge? Here's what you should know about the role of AI in content optimization—and how to reap the benefits.
What Is AI Content Optimization?
This practice involves using AI to improve new or existing content. If, say, you have a landing page that's getting little to no traffic, you can leverage AI to optimize it for search engines.
AI-powered tools can also make your content more appealing to readers. While many rely on AI for evaluating texts and generating new contents like videos or blogs, a Rewording tool stands out as a specialized solution designed to refine existing content. It ensures unique phrasing and clarity through advanced algorithms. For example, you can use them to rewrite complex sentences or paragraphs, detect and correct grammatical errors, or improve text flow.
Let's assume you have a bunch of old blogs covering evergreen topics like personal finance or healthy eating.
With AI, you can update, expand, or rewrite them to make them more relevant and engaging. Another option is to repurpose them into social media posts or other types of content, such as:
- Infographics
- Email newsletters
- LinkedIn articles
- eBooks or guides
- Webinars or live streams
- Quora or Reddit answers
- Podcast episodes
- Video scripts
- Case studies
And much more.
Not only would this approach save you time and effort, but it also ensures a continuous stream of content. The result? Increased engagement, higher website traffic, and better SEO results.
5 Simple Ways to Optimize Your Content with AI
In a 2024 survey, 42% of marketers reported using AI for content creation. Around 40% said they deploy it to generate content for social media, and 32% rely on it for search engine optimization (SEO). Other common uses were:
- Image creation (33%)
- Content classification (32%)
- Metadata generation (32%)
- Translation (29%)
- Video creation (29%)
Another study revealed that over half of markers leverage AI for content optimization. Respondents said they also use it to brainstorm topics, conduct research, and analyze data.
However, this technology involves a learning curve—and you can't expect to master it overnight. For starters, try these simple ways to optimize your content with AI:
Find Content Gaps
Use Semrush’s On Page SEO Checker or other AI tools to uncover gaps in your content. This strategy can help you discover relevant topics and keywords, leading to higher traffic.
For example, you can leverage AI to analyze your competitors' top pages and see which topics generate the most interest. After that, cover the same topics from a different angle and share new insights to create better content.
Craft SEO-Friendly Meta Descriptions
A meta description is a summary of a blog post or web page that appears in search results. Simply put, it's the text that appears below the page title and URL when you look up a topic on Google, Bing, or other search engines.
AI-driven tools like Claude, Jasper, and Chat GPT can generate meta descriptions that incorporate your target keywords. You can also use them to optimize existing meta descriptions, which may result in higher traffic and click-through rates.
Let's say you need a meta description related to the benefits of dark chocolate.
Ask Chat GPT something like, “Generate a 160-character meta description for a blog post about the benefits of dark chocolate. Include the keyword ‘dark chocolate health benefits” in a natural manner. Use a tone of voice similar to [your website/blog].”
You can also request multiple versions and choose one that best meets your needs. Be specific about the word count, target keywords, tone of voice, and other aspects, such as the call-to-action.
Improve Content Readability
Semrush's SEO Writing Assistant (SWA), QuillBot, Grammarly, and other AI tools can make your content more readable, encouraging visitors to stay longer on your site. This can improve your SEO while driving engagement and click-throughs.
For instance, Grammarly will analyze your blog posts, articles, or other pieces of content to detect issues like:
- Hard-to-read sentences
- Grammatical errors
- Odd phrases
- Unnecessary adverbs and conjunctions
- Missing words
- Passive voice
The Pro version can rewrite entire sentences, detect plagiarism, and generate text.
Semrush's SWA goes even further, making recommendations in terms of SEO and tone of voice. It can suggest relevant keywords, fill content gaps, and rephrase, expand, simplify, or summarize sentences.
Create Effective FAQ Pages
FAQ pages help visitors find the information they need, including potential solutions to the problems they face. They also guide users through the shopping process, reducing their reliance on customer support.
A good FAQ page can increase website traffic and boost your search engine rankings. To achieve these outcomes, incorporate relevant keywords into your questions and answers.
Better yet, let AI do the hard work. Chat GPT, Originality.ai, Toolsaday, and similar tools can build FAQ sections from documents or based on the information you provide.
For example, you can ask Chat GPT to analyze your site and generate a list of frequently asked questions and answers. You may also ask the AI to use specific keywords or highlight the benefits of your products and services.
Enhance Your Content with Visuals
Images can make your content more skimmable and engaging while capturing the reader's attention. Marketers use visuals to convey complex information, evoke emotions, and rank higher in image search results.
Until recently, most brands hired in-house photographers and graphic designers or relied on stock photos. That's no longer the case, thanks to AI.
Tools like Midjourney, DALL·E 3, FLUX.1, and Deep AI can generate realistic photos, illustrations, and artwork in seconds.
For instance, FLUX.1 analyzes input data, such as a picture or text, to create realistic visuals. If, say, you upload a product photo, the AI can generate variations (e.g., an image depicting your product on a skyscraper) by changing the background, lighting, and other parameters.
Next, use the images to level up your content. They are a much better choice than stock photos and cost less to produce than traditional visuals.
Create Better Content with AI
Artificial intelligence can take your content to new heights, leading to increased engagement, higher traffic, and more conversions. While it doesn't guarantee success, it makes it easier to reach your marketing goals.
Chat GPT and other AI content optimization tools have a free version or include a free trial, so take advantage of it. Test them out before committing to a paid subscription and give yourself time to learn the ropes.
Experiment with different tools, including lesser-known options like FLUX 1. Meanwhile, join Facebook groups, subreddits, and online forums revolving around AI. Ask questions, share insights, and explore the best use cases for the apps on your list.
